Today, I want to share my review (and recommendation!) of the book “Selling to Zebras” by Jeff & Chad Koser. Shane heard about it on a podcast a couple of years ago and knew I’d want to read it – I’m so glad I did. This book fundamentally changed the way I prospect.
So what’s all this talk about zebras? The first line of the book is, “Ever had a nice fat bonus – the kind that makes your year?” I knew after reading the first line that this book was going to be helpful to me and my clients.